Lititz Bikeworks

Premier Bike Shop & Sales

• The Rundown

  MIND was contacted by Rebecca and Mark Branle to redesign and rebuild their former bicycle shop website, Intercourse Bikeworks. In addition to reworking the layout and setting up a more cohesive shop experience, a brand new location at Rock Lititz was going to be opened to service the bicycling community. The new website needed to be mobile-friendly and reflect the professionalism as well as the personality of the Bikeworks team.

• The Results

  MIND laid out a responsive structure that was designed to accommodate the bicycle enthusiast as well as the bicycle beginner, allowing easy navigation throughout the website to access community news, bike rental information, bicycle tour schedules, and even schedule maintenance and repairs. Brand colors were proportionately utilized along with an overall “lighter” approach to the background which allowed the site to appear less cluttered while retaining a consistently-sized content area. Increased readability and navigation controls also improved the overall user experience.