Augmented Reality: Making Print Media Relevant Again?

Augmented Reality. Have you ever heard of it?  Do you know much about it?

We’ve all heard the term “virtual reality for years,” but augmented reality is a bit different.  By definition, augmented reality is “a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.  As a result, the technology functions by enhancing one’s current perception of reality.”

In marketing terms, augmented reality is a concept that could bring renewed relevance to print marketing through interactivity.   Mark looks at the pros and cons of this fascinating concept on this week’s show and comes back at you with a fresh blog post idea for this new year, as well!

Questions About AR?

As always, we LOVE your questions! Give your website development, design, SEO, content marketing and general Internet marketing questions to us on our Ask A Question page, email us at [email protected], or drop us a comment on Facebook or by olfactory telepathy.  We will do our best to answer your question on a future podcast, as we did this week’s questions:)   At your next visit to your favorite juke joint, tell the DJ to play the MIND Your Business podcast!