Bluesky debuted in February of 2024. If you’re wondering if you or your business should join this social media platform, here’s what businesses should know about Bluesky:
What is Bluesky?
Bluesky is another social media platform similar to X (formerly known as Twitter) and Threads. What sets Bluesky apart from these other platforms is that it is decentralized. This means Bluesky isn’t controlled by just one person or company. Because of this, the network is much more transparent and individuals have way more control over their experience.
As of January 2025, there are over 30 million users registered on Bluesky. This growth has been attributed to users who are looking for an alternative to X and Facebook.
What Businesses Should Know About Bluesky
There are a lot of things to consider when determining which social media platforms are right for your business. If you’re wondering if your business should sign up for a Bluesky account, here’s what you should know:
1. Bluesky Allows You to be an Innovator
Being an early adapter to a newer platform has its advantages. One of those advantages is that your business can set the tone and standard for how other businesses or brands behave and present themselves. Your business gets to be an innovator and be ahead of the curve, something a lot of people like to see in businesses.
Bluesky has a fairly minimalist design, something many people miss from early social media platforms. Lean into this approach and use it to your advantage. This platform allows for more transparency and authenticity, which is important when building strong customer relationships. This can help set you apart from other brands and may encourage others to follow in your footsteps.
2. It is Ad-Free
Currently, Bluesky is an ad-free platform. While that may change in the future, it’s important to be aware of that if you decide to join Bluesky. However, just because it’s ad-free, doesn’t mean you should ignore it. Use Bluesky to start meaningful connections with your audience.
3. Use Bluesky to Create Niche Communities and Content
If you’re active on other social media platforms, you’ve probably already defined your target audience. However, you’ll probably need to do it again for Bluesky to connect with and build communities. Bluesky users can create “starter packs”, which are lists of users to share with others. This makes it much easier to find communities based on location, topics, or interests.
Once you have found a community or niche, you can build your following. Tailoring your content for different social media platforms is important because it can help you create the best content for that community or culture. This will help build more authentic relationships with your community on Bluesky.
4. Bluesky is a Place to Try to Gather Ideas
Just because Bluesky is ad-free, doesn’t mean you should exclude it from your marketing strategy. Stay away from actively promoting your business. Instead, think of Bluesky as a great place to brainstorm and get a feel for what users and customers want.
Use active listening techniques to get the most out of your interactions. Be sure to ask follow-up questions and take notes to ensure you don’t miss any important details or ideas. Offering a safe place for customers to be heard can foster better trust and build customer loyalty. Once you’ve gathered some new ideas, let those guide your marketing strategy.
5. Use Bluesky to Try New Content Ideas
Because Bluesky is still considered fairly new, there’s not a tried-and-true strategy for creating content. There are so many types of content to post on social media so you have a variety of options to try.
This is also a great place to test any new content ideas you’ve been wanting to try out. Not doing content research beforehand is a common content strategy mistake so Bluesky can help you test anything out. If it performs well, you may want to add it to your content strategy.
This is an overview of what businesses should know about Bluesky. Social media can be a useful tool for building community and sharing content, all of which can help build your business.