Apart from using images in your everyday encounters, marketers have turned their attention to videos a lot lately and are finding new ways to use video automation. In short, videos are excellent for promoting products and services. By creating promotional videos, businesses can showcase their product’s features and advantages.
However, the only part that seems complicated in videos is the editing part. A short two-minute video can require hours of editing work. Time consumption is a big problem in this industry and the whole idea here is to reduce the amount of time it takes to create your video.
This article will show you a couple of powerful practices you can follow to increase your work efficiency in the video creation process. Following the right steps and revolutionizing video automation, you can easily publish videos and images that will give you more time to focus on other things that are important. Here are some ways to unleash efficiency in video creation:
1. Choose a Good Video Editing Software
There are many video editing software options you can use on the internet. Each one has its own specialty and when choosing between any of them, you need to make sure they offer the following:
- The software has a user-friendly interface for compressing, editing, and converting videos.
- It can process 4K and 8K videos without any issues.
- It grants you important features you can use like cropping, rotating, merging, cutting, voice recording, changing colors, and much more.
It’s important you do your research and make sure to compare video editing software. Some may be more expensive, but may offer much less than the rest. Read reviews about the software and see what kind of offers it has. You can always learn more when you read about what someone else has to say about the software. Even if it is a bit of an investment, the right video editing software is essential, especially when it comes to producing effective marketing videos on a budget.
2. Use Subtitle Translation Services
Translation services are a hero when it comes to increasing efficiency in the video creation process. Especially if your audience is international, this is even more important. One of the biggest time consumers is subtitle translation.
Not only do you need to hire someone who speaks the language, but an entire video will need someone to manually write down the subtitles. However, technology has come a long way and modern-day audio-to-text converting software allows this issue to be eliminated.
The software can automatically translate subtitles that are edited by a team of professionals after the translation is completed. Depending on the software you are using, a good majority of them offer translation services in more than 50 languages.
How does subtitle translation work in the first place? Well, here are its three most important steps:
- Upload your files: Upload all of your URLs from YouTube, Drive, or other platforms you are using.
- Put the software to work: The subtitle translation services will do the most important work and this is creating original subtitles for your videos and letting professionals edit them based on the languages you have specified for them.
- Conduct a review and publish: After the file has been delivered, you can access the subtitles and they’ll be all set for publishing.
This not only saves you lots of time, but also allows you to deliver your videos at a much higher quality. Doing this and offering a transcription to your viewers can also help you maximize website engagement with video content while also increasing engagement on your videos across the board wherever they are posted or shared.
3. Compress Videos
Video files do require a specific amount of storage space and long processing times. Due to this issue, professional and amateur editors compress files to short production and processing times.
A good way to reduce video editing time is usually by reducing the video’s data without impacting the quality. As a result, your turnaround time will be much quicker. It’s better to work with an all-in-one platform than trying to use multiple platforms at once. This not only saves you time, but also even costs if you are going with a paid plan.
Compressing your videos also helps them perform better for viewers. And, if you’re going to be embedding videos on your website, making sure you compress them and optimize them first helps with page speed and SEO.
4. Regulate Your Video Length
Video makers will always be concerned about how long their video length should be. Video length is associated with quality, but that’s not the case all the time. Statistics claim that the ideal video length should be under two minutes, but the reality is it all depends on what you are sharing, where you are sharing it, and the format in which you are sharing it.
Making your video length too long, or not long enough, might not present the right message. People might lose interest either if your video is too long, or too short. A good rule of thumb is to first identify where you’ll be posting your video. Let’s dive deeper into this part:
YouTube
If you’re posting on YouTube, it’s best to keep your video length at an average of 7-15 minutes. YouTube is becoming a primary platform where people watch longer videos, so here, you want to keep your length at an average, not too short, or too long. The exception to this is YouTube Shorts where you do want to keep things under a minute.
TikTok
It’s a platform famously known for short videos and has quickly catapulted into one of the most popular social media platforms. Here, it’s not a good idea to make long videos, so you want to keep your videos between 20-40 seconds. Avoid making videos any longer and if you do, just post them on YouTube or some other platform. Keep all your short videos, especially for TikTok.
Blogs or Other Social Media Channels
On blogs, Facebook, Instagram, and other social media channels, users may need to go into full-screen mode to effectively watch a video. In this case, your audience is fully engaged since they chose to put in some effort. Here, it’s best to follow the general two-minute rule we mentioned before. Even if the video is longer, try not to make it more than three minutes.
Of course, it all depends on the content you are posting, but these are general rules we are telling you about. Longer videos should cover detailed instructions, long product reviews, a TV or web series, live streaming, etc.
5. Use Templates and Shortcuts
If you want to improve efficiency in video editing, it’s a good idea to use templates and shortcuts. Shortcuts include keyboard commands that allow you to perform an action much quicker.
On the other hand, there are also templates that are premade layouts, graphics, and animations you can reuse for your videos and customize them. Templates can be used in your intro, outro, titles, transitions, and more.
Both shortcuts and templates can save you a tremendous amount of time and ensure that you are promoting professionalism and consistency in your videos. You can also add some automation and increase efficiency by repurposing your video content. Longer videos often have quotes, tips, or other highlights that can be repurposed into short clips for use in different areas.
6. Take Advantage of Artificial Intelligence (AI)
Artificial intelligence (AI) is one of the most trending topics in today’s digital world. Almost all industries are using AI to improve work efficiency, and in this case, the video editing community is also taking advantage of it.
AI is great for automatically improving color grading and white balance. AI technology has the capability of adjusting the music’s volume during monologues and dialogues. In short, it’s good for marketing your focused products and services and can assist you with editing tasks to help you improve efficiency in the video creation process.
7. Optimize Your Metadata
Your metadata can directly affect how many people on the internet see the video you publish on the web. Metadata can be related to the keywords users will search on search engines and paying attention to these elements is one of the SEO best practices.
When optimizing your metadata, you want to follow the following steps:
Use Clear Titles and Subtitles
Make sure to include clear titles and subtitles. Also, the descriptions you write should reflect the content you are posting and be useful to users. This is one of the on-page SEO tips you can use to improve your videos.
Implement Strategic Tagging
Video sharing platforms will usually include tags to categorize your videos and can help users find them. Whenever you are selecting these tags, it’s important to consider your audience’s needs and problems to maximize SEO optimization, increase traffic to your videos, and improve traffic to your website if you’re directing users back to it.
Always choose tags that relate to your video content and prioritize those that align with how your target audience is searching for and finding things. This can help you grow a YouTube channel organically or your profiles on other video-focused social media platforms.
Use Attractive Thumbnails
Have you seen those attractive images before you click on a video? Well, that’s exactly what a thumbnail does. A thumbnail is responsible for encouraging a user to click on a video. The whole idea of a thumbnail is to make someone curious about a video and encourage them to find out more. You can edit thumbnails in any way you wish, so that’s the advantage.
If you want your video creation process to be efficient, you need to focus on making the video look attractive even before someone clicks on it. Make viewers wonder what you have to offer and encourage them to watch your video to find out.
Improve Video Creation With Video Automation
The video creation process might look complicated and simple at the same time. It really depends on what kind of approach you have towards it. The whole idea is to use the right software, translation services that are edited by professionals, use the right video length, and make your video look attractive even before someone clicks on it.
Quality videos and video editing tools save you time and that’s what you are looking for. Avoid making long videos that aren’t necessary, unattractive thumbnails, and using software that doesn’t make your job easier. Put yourself in the viewer’s shoes and ask yourself if you were them, would want to watch this video? Make it something worth watching.