Instagram is one of the biggest social media platforms out there. Because of the sheer amount of users, it’s a great place to market your business. If you want to see some growth, here are some Instagram marketing tips for 2025:
1. Focus on Engaging Content
People are looking for a connection online, and your business should be no exception. It’s important to have a variety of content, but be sure your content is engaging and sparks interest.
One easy way to do this is to ask questions in your posts. If you’re deciding on colors or patterns for a product, head to Instagram and ask your followers! Your customer base will feel involved in the product, and you’ll have a better feel for what will sell best.
Don’t be afraid to tell stories in your content. Get personal about your business. What’s your motivation? Why did you start your business rather than working for someone else?
Keep in mind that these personal posts resonate with your followers. Only posting about your products can come off as only caring about the bottom line, not your customers.
2. Make Sure Instagram is Visible on Your Website
If someone googles your business or comes across your website, it’s important that they can easily find your Instagram account, too. Make sure you have a link to your account in a prominent spot on your website.
Another option is to have your Instagram feed integrated into your website. That way, users without Instagram can still view your content.
3. Pick the Right Time
Anther helpful Instagram marketing tip is posting at the optimal times. Figuring out the right time to post can be tricky but it’s an important aspect of your Instagram content strategy. It might take a bit of trial and error to figure out when your followers are most active and likely to engage. However, there are a few times that have been proven where most users are most active.
11 am through 2 pm is often the most active time when Instagram users are online, with activity peaking around noon. Another active time period is the late afternoon into evening, around 3 pm through 6 pm. Try these times and see how posts perform.
4. Figure Out Your Aesthetic
Deciding what your feed and posts look like is important. It will help you stand out among other accounts and it will be recognizable to followers. Plus, it’s a great way to get your content noticed!
If you want a unique look to your feed, pick a color palette and stick with it. Use those colors in your photos, fonts, and background of photos or text posts. Use similar fonts but remember to use different fonts than those of your competitors.
If you take a lot of photos, use the same filter setting or edit your photos in the same style to achieve uniformity. And make sure that you’re taking this aesthetic to your Instagram stories, too! Creating a cohesive aesthetic for social media is just one of the things your business should be doing in social media.
5. Get Creative With Captions
The right caption is key to getting engagement on Instagram. If you’re showcasing a product on your feed, include details about the product in the caption. Does it come in other colors or sizes? Include that kind of information.
Don’t be afraid to use humor or pop-culture references! Is there a specific song lyric that fits with your post? Add it in, and tag the artist. Fans of that artist will love the little shoutout! Tagging accounts, using hashtags, and including the most relevant information are all tips to write better Instagram captions and help your posts reach more people.
6. Figure Out What Your Audience Wants
If you haven’t already defined your target audience, you need to. Defining your target audience is a useful Instagram marketing tip because it will tell you what your target demographic is and what they’re looking for in content. When you know what your audience wants, you can create content that is useful to them.
Defining your target audience can also help you tailor your content for different social media platforms. The type of content that works on Facebook may not connect with your audience on Instagram. Posting content that connects with your audience can help ensure they stick around.
Instagram is a great platform to share photos and short-form videos. This type of content works well for new product launches or you can make an Instagram Reel talking about the new product or service.
7. Utilize Instagram Stories
A popular feature of Instagram is Instagram Stories. This feature is different from regular posts because you can only view them for 24 hours. However, you can save them to a highlight reel on your profile page if you want to.
There are a few benefits to using Instagram Stories. It’s a great way to share photos or content that may not fit with your feed’s aesthetic. It’s also a fun tool to use to share some “behind-the-scenes” or “day in the life” content. Sharing this kind of content helps you connect to your audience.
Use Instagram Stories to connect with your followers. Instagram Stories have multiple features, including a way to poll your audience or have a virtual questions and comments box. These are just a few fun ways businesses can use Instagram Stories.
You can also share followers’ posts that relate to your business. If a follower posts about one of your products or services, share it with your Stories! This shows your customer base you value interaction and feedback, which can help build customer-business relationships. It also may help you get more Instagram followers since it may expand your reach!
Instagram Stories are also a way to test out new types of content for social media to get a feel for what your followers may like. Since the content disappears after 24 hours, it won’t affect your feed. Keep track of what brings the most engagement and use that as a guide to create new content.
8. Include Social Proof
Social proof is important for any business. Essentially social proof is the phenomenon where people tend to take others’ actions into account when determining what to do, especially when they are in a new situation where they are unsure of the “correct” action. Social proof in action can be when people ask friends or family about products, services, or businesses and then make decisions based on their recommendations.
There are a few ways to use social proof on Instagram. Sharing customer testimonials in an Instagram post allows a customer to tell others in their own words why they believe in your business or product. You can also post screenshots of positive customer reviews in an Instagram Story. Sharing social proof like this is just one of the ways to build strong customer relationships!
With time and practice, you will find what works best for your business when marketing through Instagram. Implementing these Instagram marketing tips for 2025 will help you see more engagement with your content.