4 Ways to Create Sparks on Social Media for Electricians
September 8, 2017 By everybody , aka mind
Looking for ways to grow your electrical business using social media? Luckily there are plenty of ways to utilize platforms like Facebook and Twitter to improve your marketing and simplify your life! Here are a few ways to create sparks on social media for electricians:
1. Automate Your Facebook Messages
When it comes to electrical work, many projects are reactive, and for some clients, it may constitute an emergency. When the electric goes out, many clients want to know that help is on the way. If you don’t offer 24-hour service, you can still give potential customers that peace of mind through the use of automated Facebook messages.
Follow this guide by Facebook on how to set up instant replies. This lets customers know their message has been received, and you’ll get back to them as soon as you can.
2. Keep Your Facebook Data Current
Even if you don’t use your Facebook page often, it is important to keep your information up to date. In most cases, a company’s Facebook page is one of the first results in search engines. Making sure that your email, address, and phone number are up to date will make it easy for potential customers to get in touch.
3. Fill Your Stream With Testimonials
One of the best selling tools that you have are client testimonials. Utilizing them on your Facebook Page will make good reviews available to potential customers, even more so if your page ranks highly for your company name! Testimonials that include reliability and quality work are especially important for Electricians, as they are two of the main factors that your clients are looking for.
4. B2B? Don’t Neglect LinkedIn
Facebook is the king of social media concerning service-based businesses. But if you are targeting other companies, don’t forget about LinkedIn. Tips for using LinkedIn are roughly the same as Facebook. Keep your info up to date, garner testimonials, and make sure to use LinkedIn’s endorsement feature (where other users can rate your skillset). Using this site appropriately can lead to more direct connections with businesses that may be looking for your services.
Generating a Spark Online
Proper insulation is necessary on the job, but exposing your business online is the best way to bring in new customers. These are just a few tips to create sparks on social media for electricians. Do you have other social media tips that have helped your business? Please share them below!
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