What is a Lead Magnet?

A lead magnet is an asset or resource that is given to a prospect in exchange for their contact information. This usually happens on websites, mobile apps, etc. Lead magnet formats can vary and the information exchanged to access them can range from a single-field email address to longer, more involved forms. A key element of lead magnets is that they provide value to prospects. Lead magnets are meant to attract leads and be valuable enough that prospects want to provide their contact information in order to gain access to them.