4 Reasons Why You Should Send Welcome Emails
June 29, 2023 By Karen Layman, aka Karen
Wondering how to make a great first impression on a new customer or a recent subscriber to your email list? If you don’t have a physical location for your business or you have a large online customer base, it can be hard to extend a welcome. Sending a welcome email is a great way to introduce yourself to new customers. Here are a few reasons why you should send welcome emails:
1. Welcome Emails Build Loyalty
Sending a welcome email begins the groundwork of building loyalty. There are many ways to build loyalty with your customer base and develop customer retention strategies that work, and welcome emails are a part of that. The first 48 hours are crucial so make sure your email encourages people to be engaged.
This sets the tone for further emails. Let your subscribers know how often you plan on sending emails and what to expect from those emails. Not communicating what your customers can expect from future emails is one of the major email marketing mistakes to avoid.
Make sure your welcome email has a few things included such as contact information, website links, and a friendly welcome message. Make sure to include direct links to products or services, as well as your social media platforms and blog (if you have one). This is a helpful way to get your content noticed.
It also doesn’t hurt to include a discount as a thank you for subscribing. Not only can this help generate more leads with email marketing, but these gestures also communicate that you look forward to interacting with your customers in the future.
2. They Engage Your Customers
There are many benefits to email marketing, but if you only have time to set up one email campaign, make sure it’s your welcome email. Research has found that 74% of subscribers expect a welcome email when subscribing to your list. Having an automatic welcome email set up will do all of the work for you.
A well-crafted email will help your customers to stay engaged with your business. Plus, welcome emails have an average open rate of 68.6%. They also have a higher read rate than other marketing emails.
Be sure to tell your subscribers what you want them to do next. Writing a successful call to action (CTA) is essential to a great email campaign. Taking advantage of this engagement can mean more sales in the long run while also making a good first impression.
3. Automated Welcome Emails are Efficient
It can be overwhelming and time-consuming to connect with new leads. It’s also critical to connect with new leads within 48 hours. Setting up an automatic welcome email can save you and your marketing or sales team time and energy.
Not only can a welcome email be an essential element of a great email campaign, but an automatic welcome email will also build the groundwork of engagement within that crucial 48 hours. That way, you and your sales or marketing team can focus on other important projects.
4. They Provide Important Data
Welcome emails are a great way to gather data from new subscribers. This will help you send better-targeted emails without overwhelming customers’ inboxes.
Include a survey in your welcome email. Ask questions about interests, products, or services customers seek, and how they heard about you.
Another question to include is asking how often customers would like to receive emails. Allowing them to choose frequency will reduce unsubscribing.
There are many email marketing tips to help you send more effective emails and these are just a few of the reasons why you should send welcome emails. A strong email marketing campaign is an important part of your marketing strategy. It’s an easy way to reach customers and keep them informed about your business.
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